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Adidas jumps with Derrick Rose
This is a pretty epic video from adidas Basketball with a great soundtrack. But more than that, why has no one thought of doing this before? Nothing beats the simplicity of the idea. Love it. Do these...
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Reverse pitch process
I find this proactive approach to new business by Fantasy Interactive (Fi) very interesting. Most pitches are called by clients, asking the agency to present a vision for the brand or business. Fi...
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“Royalist or Republican?”
This is the best #RoyalBaby play I’ve seen so far. The Guardian has launched a pretty neat toggle feature that lets people filter out all Royal Baby news. A small text link discreetly positioned just...
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100 McDonald’s Moments
For those who love McDonald’s, there are special moments of feeling rewarded, enticed or otherwise emotionally connected to the brand. Or its places and its food. In the UK, 100 of those...
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The Legend of Cannes
Lovely new scrolling site showing off the best of Cannes. Whatever festival you may have attended (Film, Creativity etc) this takes you back there. Worlds longest continuous panoramic during the film...
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Machine Stop 3D Music Vid
An interactive 3D music video shot using Kinect to capture color footage and 3D depth information. The site is built using js, HTML, CSS and GLSL Sharer Code, allowing user to control the motion. Like...
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Mission Control Centers
You might remember Gatorade being the brand to create a social media command centre a few years ago. Given the scale of such an operation, not too many brands or companies were able to adopt this. But...
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Digital Trends in 2013
In digital agencies we often work in uncharted territory and therefore spend much time thinking about the big question “What’s Next?”. Where and how do we spend our future creative efforts? For the...
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Heineken Departure Roulette
Heineken extends ‘Voyage’ campaign with ‘Departure Roulette’ recap video via W+K NY. Your itinerary’s fine, but Heineken think a last minute change of plans is much more exciting. They found a few...
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Skype Portraits “Stay Together”
I like this campaign from Pereira & O’Dell for skype. It’s a simple idea grounded in product truth. ”Stay Together” is a series of 3 short films and ‘projected’ portraits by Singaporean...
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Awesome Hammer from a Tank
Are you doing a home reno and love your hammer (I do) – it bangs things. But if i could have a hammer that was melted down from a Russian tank – then shut up and take my money!! There is such a thing…
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Big Data for Smarter Customer Experiences
Big Data is a phenomenon that is being talked about more and more. At OgilvyOne, they believe we can collect and frame the data that exists around us to create smarter experiences and easier lives....
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MUJI TO GO
Japanese brand MUJI just launched a global campaign for MUJI to GO: the collection which merchandises for travel goods “Good Travels with Good Products”. One family has a chance to win a trip to...
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The Office Turntable
Creative Directors are a tough “target audience”. Kontor records and Ogilvy Germany came up with a lovely idea to promote Boris Dlugosch’s new single to the advertising industry. I wish all direct...
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2013 Cannes Review – RISK THE IDEA
Here’s a deep dive into the trends and themes I saw coming out of Cannes this year. We’ve never seen such an incredibly high level of craft across the board and cross category – which puts even more...
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Adidas Nitrocharge Power Pitch
This idea is easy to explain: The energy of the players dictated the lighting of the pitch. How did they actually connect the two? That must lie in the magic of the Nitrocharge boot. Check the website...
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Mobilising the 12th man
Tunisia is a country still under restrictions of civil liberties, among them not being able to go and see your football team in the stadium. This mobile and experiential idea brought the masses...
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The Canadian Beer Fridge
If you are proud to be a Canadian (and not US American!), then here is another reason to feel more popular than your Southern neighbours. Only a Candian passport unlocked this Molson beer fridge...
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Hornbach the German Tank Hammer
Germans pride themselves in being able to engineer big, heavy machinery. The German hardware store ‘Hornbach’, known for quirky campaigns about DIY-enthusiasts, put this national trait in reverse. They...
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Watch Dogs, Ubisoft is watching you
Watch Dogs is an upcoming and much anticipated video game developed by Ubisoft, which has developped great materials to promote its launch. One year ago Ubisoft released the first demo video of Watch...
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![Cloonee, Yandel & ATLAC – Movimiento – Single [iTunes Plus M4A]](http://i.imgur.com/Q8tO40p.jpeg)