Transformers toys have the ability to transform themselves and become something else to adapt to the situation. For example, they can become a car or a fighter jet. And now also a transformable print ad. It’s a simple, apparently obvious, surely very smart idea by DDB Paris, who worked with paper artist Bertrand Le Pautremat to create the first print advertisement that using the origami technique can turn the magazine page into a robot ready for battle. A zero-tech interactive and engaging idea. Love it!