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Everyone’s talking about responsive design, but what about responsive strategy? The world’s become a different place since first planners made their debut some 30 years back. Most importantly, it’s more open, connected and interactive. To fit in, strategy needs to become like that too. Strategy isn’t an isolated discipline or a tucked-away department that makes a cameo in the agency process by putting together a beautiful Keynote or a smart chart. It’s a problem-solving approach and a methodology that can become a critical part of agencies’ growth curve. It can turn agencies into growth hackers for brands by pointing the way for their business in the emerging digital markets. For a strategist, that’s an indefinitely more more interesting and fun thing to do. Enjoy.
