It can be hard to get people to pre-order something they haven’t seen yet. Unless you are a football club with a die hard fan base like Chelsea. Then it is basically enough to say: It’s blue, what else matters?
They covered Chelsea FC stars John Terry, Fernando Torres, Juan Mata and many other players in more than 3,000 liters of blue paint for the video and print ads. Watch the Making Of video below.
Agency: The Corner