So I first received an authentic ransom letter (with individually cut out letters = painstaking!!) that directed me to a site where a dude gets kidnapped. In order for you to release him from his captors you must go through a series of games and collect all the ingredients of the new Magnum ice-cream. This is the sequel to the award-winning Magnum Pleasure Hunt Across the Internet 1 & 2. Ohh and the games work just lovely on your phone as built in HTML5. Agency is Lowe Brindfors in Sweden. The games are fun and are linked to a leader board to make you try harder to get on top.
Try your luck here. http://pleasurehunt3.mymagnum.com/
Lowe Brindfors credit list Account Director: Tina Jarlerud Strategic Director: Oscar Erlandsson Digital Producer: Sofia Jönsson Executive Creative Director: Rickard Villard Creative Director: Patrik Westerdahl, Petter Lublin Copywriter: Henrik Haeger Account Manager: Jessica Nordlund, Anna Tanser Wohlin Technical Producer: Tobias Löfgren
Production house: B-Reel / B-Reel Commercials (Creative Director: Lars Bjurman, Director: Patrik Gyllström) Production sound: Plan8
The ransom letter all indi letters cut out and pasted. Must have been some poor interns with sore fingers!!!