100 McDonald’s Moments
For those who love McDonald’s, there are special moments of feeling rewarded, enticed or otherwise emotionally connected to the brand. Or its places and its food. In the UK, 100 of those...
View Article“Royalist or Republican?”
This is the best #RoyalBaby play I’ve seen so far. The Guardian has launched a pretty neat toggle feature that lets people filter out all Royal Baby news. A small text link discreetly positioned just...
View ArticleReverse pitch process
I find this proactive approach to new business by Fantasy Interactive (Fi) very interesting. Most pitches are called by clients, asking the agency to present a vision for the brand or business. Fi...
View ArticleAdidas jumps with Derrick Rose
This is a pretty epic video from adidas Basketball with a great soundtrack. But more than that, why has no one thought of doing this before? Nothing beats the simplicity of the idea. Love it. Do these...
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