Every newspaper covers major events and creates a documentation, a memory of its country’s history. Israeli newspaper ‘Yediot’ linked the stories they covered and outdoor advertising in an interesting way. Front pages of the past were placed in bus shelters near the places where the events had happend.
While the posters themselves aren’t really eye catching I like that they almost provide a free localised history lesson. Imagine what you could learn about your area next time you’re waiting for a bus?
Agency: Saatchi Isreal