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Faktum Hotels : a boutique hotel approach to help the homeless
Clever play by Forsman & Bodenfors to promote Gothenburg’s street newspaper “Faktum” through a tongue in cheek online hotel booking platform. They chose ten places where any of the 3400 homeless...
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Hashtag Killer flips #firstworldproblems for Water is Life
We’ve already written about brands holding open conversations on social media with individuals (one to one conversations that are visible to all). Water is life has industrialized this approach with a...
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Adidas Y-3 remixer
Adidas is showcasing their exclusive Y-3 Spring/Summer 2013 collection with an audio visual remixer that filmmakers as well as fashionista can enjoy. Record and share a 30-second clip of your work,...
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BA Ticket Giveaway SIM
A full-fledged flight simulator available to Victoria St commuters, offering the opportunity to win a trip to seven sunny locations by landing a Boeing 777 correctly on an airport of that destination....
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#lowesfixinsix – a perfect use of Vine
So many brands try to jump onto a new platform without really having a strong idea behind it. I love how Lowe’s have used Vine to bring something interesting and useful to consumers which is truly...
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Second screening approach for Swedish Radio
It’s interesting to see a second screen approach for radio (although I guess technically it’s single screen). Forsman & Bodenfors have created an interactive radio player for computers, tablets...
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1000 Virtual Stores
The Chinese online grocer Yihaodian (translated as shop number one) set himself an ambitious target: Set up shops all over China, overtake the competitors and even stake a claim in the Forbidden City...
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Smart Beer from Heineken
I love this prototype from Tribal DDB Amsterdam for Heineken. By hooking up some clever creative tech to literally bring the bottle to life, they made the drinking experience ‘more of an experience’....
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Puma Dance Dictionary
You got something intimate, poetic or radical to say, but the words don’t come out right? This is where interpretive dance comes in. And if you can’t dance for dear life, this is where the Puma Dance...
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Only for Children
This is a classic poster campaign with a twist. To help children who are suffering abuse, the poster shows a message only visible from a low vantage point. The lenticular printing allows for the...
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Huggies TweetPee alert
In Brazil Huggies has launched the perfect gadget for geeky (and distracted) parents: TweetPee, a sensor + a Twitter-based alert that lets them know every time their baby needs to get changed. I could...
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Diet Coke Slender Vender
Diet Coke is the responsible choice when it comes to calories, so why not let the vending machine show how slender it can be. Nice campaign to make the point of sale an experience. Agency: Ogilvy France
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History where it happend
Every newspaper covers major events and creates a documentation, a memory of its country’s history. Israeli newspaper ‘Yediot’ linked the stories they covered and outdoor advertising in an interesting...
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The Beer Turnstile
Carnival in Rio is exuberant and outrageous. So beer brand Antarctica as a main sponsor decided to match their advertising with a potent message of ‘Don’t Drink and Drive’. Arrive safely at home after...
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The Billboard Trap
With the beginning of the warm season in the Northern hemisphere, insects like mosquitoes and flies start to annoy everybody. Orphea4D Protection, a powerful insecticide spray for exteriors, wanted to...
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Payphone Confessions
This Mother’s Day have you remembered a little thing you always wanted to tell your mum and never have? Telco Oi gave Brazilians the opportunity to call their mothers (for as long as they wanted) and...
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Leveraging social media to save the lives of human rights defenders
This is a super clever way to use the potential power of social media for something good. Something truly good. I hope the Natalia Project gains worldwide recognition and wins a Nobel Prize. The...
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Renault’s speed dating
Speed dating is meant to be thrilling: mystery, curiosity, a touch of adrenaline. Well, Renault combined these three elements to create an unusual and quite extreme test-driving experience. Caroline is...
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Uniball, if fonts could speak
Ever wondered what message are you implicitly sending when you use Comic Sans as a font? To (inappropriately) quote McLuhan, I’d say the font is the message, and this series of videos for Uniball does...
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Aerobics for cats
Jane Fonda would be proud of these cats. Planks, abs crunches, leg lifts, you name it. Work it Kitty offers a full aerobics routine to get your cat back in shape. I’m not a cat lover, and this is...
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